Après Ski

Michigan winter is finally here, but we’re embracing the snow and staying warm with 50% off draft beer during Après Ski, a brand new winter event inspired by the popular tradition of drinking after a day on the slopes.

Through the end of February, you can purchase a $5 lift ticket for access to our patios and half off draft beer.

Lift ticket options include an all-day pass for Eastern Market Brewing Co or half-day pass options (noon to 4pm or 5pm to 9pm) at Ferndale Project for safe, socially-distant winter fun.

BONUS: the purchase of a Ferndale Project half-day lift ticket also grants you same-day access ALL DAY at EMBC.

With the purchase of a $5 lift ticket you get:

  • 50% off all draft beer during your ticket time
  • Access to our decked-out, post-ski themed patios
  • Access to Brew-ski, a wheat beer brewed by EMBC specifically for Après Ski
  • Free swag from ski company partners

Reserve your tickets for Ferndale Project and Eastern Market Brewing Co or purchase at the taproom (subject to availability) to gain access to Après Ski. And if you’re an Elephant Parade member, stop by the taproom to pick up your FREE season pass for patio access and 50% off all draft beer for the months of January and February.

Bundle up and experience Après Ski, the winter event of 2021.



Are lift tickets required?

In Ferndale, we HIGHLY recommend purchasing lift tickets in advance, as that’s the only way we can guarantee access to the event due to COVID-19 related occupancy restrictions that are in place.

In Eastern Market, we recommend purchasing lift tickets in advance, but it’s not required as we don’t have the same occupancy restrictions as in Ferndale. You have the option to purchase a lift ticket with the host for discounted beer or pay full price. Note, we are reserving space for attendees that don’t drink alcohol.

I’m an Elephant Parade member. Do I need to reserve a ticket in advance or call and make a reservation?

No! Members receive access to both patios and 50% off draft beer all season long without reservation or tickets. Stop in either location to get your season pass!

It’s going to be cold outside. How will we keep warm?

We highly encourage you to BUNDLE UP for this outdoor event. We’ll also have heaters available at both locations, plus fire pits at Ferndale Project and heated greenhouses at EMBC to help keep you nice and toasty.

Are your outdoor patios covered?

The patios at Ferndale Project and Eastern Market Brewing Co are not covered. EMBC does offer covered greenhouses for reservation.

Are there food options available?

At Ferndale Project, we’ll have Après Ski-themed food bites available. We don’t have a kitchen at EMBC, but you’re more than welcome (and encouraged!) to support our friends and neighbors and bring in food to enjoy.

I want to hang out on the patio all season long. What are my options?

Elephant Parade members get FREE access to the patios all Après Ski season! Join today for 50% off draft beer and complementary access the entirety of January and February at Ferndale Project and EMBC.

What beers will be included in the 50% off?

All draft beer will be included, from Ferndale NEIPAs and fruited sours, to easy-drinking EMBC favorites. Plus, a brand new hot apple seltzer. Note: Half-off beer is a crazy deal so only one discount can be applied to a purchase.

Can I change my lift ticket day or time?

Lift ticket reservations can be changed up to 24 hours in advance.

Are children and families allowed?

Absolutely! Lift tickets are not required for children.

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